Demonstration site
DThe firm

A roofing company
built like a law firm.

Quality Roofing was founded in 1998 by a structural engineer and a third-generation roofer with one operating principle: the standard of a residential roof should be the same as the standard of a commercial deck. Every install. Every property. No exceptions.

1998
founded
14,000+
roofs installed
27 yr
average crew tenure
$5M
general liability
Quality Roofing crew at work
Senior installer · 11 yr tenureFrisco, TX · 2024
D 01 · Manifesto

Roofing is the most mis-priced trade in America.

Most contractors compete on the lowest bid, then make margin on subcontractor markup, change orders, and hidden allowances. We rejected that model from day one.

Our crews are salaried. Our scopes are fixed. Our warranties are notarized. The price we quote is the price you pay, and the person who answers your call on day one is the same person who hands you the final flyover on day twenty-one.

We sell the roof. We don't sell the sale.

01

We employ our crews.

Every person on your roof is a W-2 Quality Roofing employee with three-plus years on roof, OSHA 30, and manufacturer-specific installer training. No subs. No commission.

02

One standard. Every property.

A 2,400-sq-ft bungalow gets the same project lead, photo log, and walk-through as an 84,000-sq-ft warehouse. We do not have a value tier.

03

Documented chain of custody.

Every layer photographed. Manufacturer pre-approval before contract. Notarized warranty filed with the property — transferable to the next owner.

04

Engineer in the room.

Every assembly is reviewed by a licensed structural P.E. against wind/hail rating and deck load. Spec sheet attached to the proposal.

D 02 · The record

Twenty-six years. One process.

Founded the year the Texas hail season broke records. We've weathered every one since.

1998FOUNDEDOne truck, Dallas2004MASTER ELITETop-3% GAF status2011COMMERCIALTPO + NDL warranty201810,000TH ROOF1M+ photo archive202414,000+Six Texas metrosEST. 1998PRESENT DAY
1998
Founded in Dallas

David Reyes, P.E. and Marcus Whitaker open Quality Roofing with one truck and a single principle: residential roofs deserve commercial-grade standards.

2004
First GAF Master Elite

Granted top-3% installer status by GAF. Begin running residential and commercial under one operations team.

2011
Commercial division opens

TPO and modified-bitumen systems for retail, warehouse, and multifamily. NDL warranty work begins.

2018
10,000th roof

Reached ten thousand completed installations. Photo archive crosses one million frames.

2024
14,000+ and counting

Six Texas metros. Three commercial crews. One process — unchanged since 1998.

D 03 · Leadership

The people who answer for every install.

Reachable by name. Direct line provided with your proposal.

Portrait of David Reyes, P.E.
David Reyes
David Reyes, P.E.
Founder · Structural Engineer

27 years in commercial and residential roof-system design. Texas P.E. License #84210. Sits on the TX RCAT technical committee.

Portrait of Marcus Whitaker
Marcus Whitaker
Marcus Whitaker
Founder · Master Roofer

Third-generation roofer. 32 years on roof. GAF Master Elite installer trainer for North Texas.

Portrait of Lena Okafor
Lena Okafor
Lena Okafor
VP Operations

Joined 2009. Runs production across six metros. Built the photo-log chain-of-custody system used on every install.

D 04 · Standing

Credentialed by every manufacturer that matters.

Top-3% installer status with GAF, Owens Corning, and CertainTeed. Renewed annually against on-site audits.

GAF Master Elite®
Owens Corning Platinum
CertainTeed SELECT ShingleMaster
TAMKO Pro Certified
Carlisle Authorized Applicator
GAF EverGuard® TPO
TX RCAT Certified
NRCA Member
BBB A+ Accredited
OSHA 30-hour
Xactimate® Preferred
Manufacturer Wind Cert. 130 mph
Residential install
Metal installSlate install
D 05 · Begin

Ready to put it in writing?

48-hour response. Same-day photo report. Fixed-price proposal — no allowances, no surprises.

Reply within 2 business hours